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Community-Powered Hiring: CollabWORK’s White Paper on Reaching Hidden Talent
Discover how niche newsletters and online communities are redefining recruitment. Download CollabWORK’s white paper to access untapped, high-quality talent beyond job boards.
CollabWORK
March 13, 2025
Happy (almost) spring!
I’m honored to share that CollabWORK took first place at HR West's prestigious Startup Showdown in the HR Tech division!
Earlier this week we had the opportunity to pitch alongside an impressive group of finalists, including Manifest, Hire.inc, Scalis.ai, and Globalized Health, in front of leading HR professionals and industry experts.
Our innovative approach to recruitment marketing and our growing network of community partners stood out to the judges, earning CollabWORK the top prize. We’re honored by the recognition and excited about the momentum this brings as we continue helping employers tap into the hidden job market to reach passive, high-quality talent.
Below, you’ll find more updates—including our Times Square billboard moment, first white paper, and details on two upcoming webinars with our partners Recruitics and RogueHire.
Thanks for being part of the journey!
Best,
Summer Delaney
CollabWORK Founder and CEO
About CollabWORK
CollabWORK is the first community-powered hiring platform connecting companies to the "Hidden Job Market" — niche newsletters, Slack communities, Discord servers, Facebook Groups, etc. — to automate recruitment marketing at scale. CollabWORK currently reaches over 10 million targeted, passive and diverse talent with 200+ vetted communities and newsletters, including Morning Brew, and has an average 20%+ conversion rate (the industry average is 2-5%)
Our precision marketing matches job postings to hyper specific talent pools organically in the online spaces they frequent. Find time to learn more.
How to Reach Hidden Talent: Download Our White Paper
CollabWORK kicked off 2025 with the unveiling of our first-ever White Paper: "Community-Powered Hiring: Meeting Top Talent Where They Are." As hiring challenges continue to evolve, this research-backed guide explores how online communities are reshaping talent acquisition, offering higher engagement, stronger candidate matches, and more diverse pipelines than traditional sourcing methods.
Key Takeaways from the White Paper:
✔️ The Rise of Community-Powered Hiring: Niche industry newsletters and professional online communities are becoming a primary source of talent discovery. Top candidate don’t frequent job boards, but they do read newsletters and engage in communities. Employers who tap into these spaces can access highly skilled talent that job boards often miss.
✔️ CollabWORK Builds the Relationships—So You Don’t Have To: We’ve formed and nurtured partnerships with these newsletters and communities, allowing our clients to access high-quality, engaged talent without the time-consuming effort of building these relationships from scratch.
✔️ Brand Visibility at a Fraction of the Cost: Through CollabWORK, your jobs and employer brand reach these highly targeted newsletters and online communities for a fraction of the cost of traditional job advertising. Our approach ensures better ROI and stronger engagement with the right talent.
✔️ Building Employer Trust: Engaging with talent where they naturally interact fosters authentic relationships and strengthens employer branding within niche industries.
🔍 Why This Matters:
Today’s most sought-after professionals aren’t actively applying to jobs—they’re participating in industry discussions, networking in digital communities, and engaging with career-focused newsletters. Our White Paper explores how employers can embed themselves in these spaces, leading to stronger, more meaningful candidate connections.
Ready to bring community-powered hiring into your strategy? Let’s talk. Book a Demo.
Connect and Learn More at These Upcoming Events
🖥 Recruitics Webinar – Hosting: Tuesday, March 18 | 🕜 1:30 PM ET
Learn how to engage the hidden workforce, integrate AI and programmatic hiring, and adapt your recruitment strategy to an evolving job market in this webinar with CollabWORK and Recruitics. Register here.
🖥 RogueHire Webinar – Hosting: Thursday, March 27 | 🕜 1 PM ET
Discover how healthcare recruiters can tap into trusted communities and industry newsletters to reach top passive talent in this fireside chat with CollabWORK and RogueHire. This event is exclusively for RogueHire members; join FREE here.
CollabWORK Lights Up Times Square!
CollabWORK took center stage in Times Square last month (shoutout to our partner, Brex, for the opportunity!).
Our message on community-powered hiring was displayed in one of the most iconic locations in the world, putting a spotlight on how we connect employers with top talent through trusted online communities.
What is the "Hidden Job Market"? It's...
• Passive talent—people who aren’t actively applying for jobs but are busy upskilling, networking, and growing their careers.
• Communities that are tough to find if you don’t know where to look.
• Connections made through… x.com/i/web/status/1…— CollabWORK (@CollabWORK_co)
4:45 PM • Feb 16, 2025
🤝 Let’s connect!
We’d love to continue the conversation with both partners and customers to share more about how CollabWORK can improve your company’s hiring process.